I am a marketing specialist that thrives on fast paced roles, lots of collaboration and creative thinking!
What is a marketing specialist?
Simply put, a marketing specialist is a wizard that identifies opportunities and whips up magical strategies to promote amazing products and services with inspirational marketing campaigns. In other words, my job is to get the word out and tell people how fabulous it is and why you should RUN not walk and get it, experience it or feel it.
I fell into marketing! A literal career face plant. As I think we all do?
I started out as a Customer Service rep for a little known company at the time - Wotif.com (turns out it was quite a disruptive brand) witnessing technology change booking habits of the Aussie traveller.
I quickly found my place… in travel and tourism. Wow did my world change. Like a young go-getter begging for more, I found my place for 6 years at Flight Centre - What a powerhouse that company is. I managed to convince people that I could be a Product Manager looking after the growth and revenue for Hotels and carving my place in our marketing team. Turns out I was pretty good at it.
Over time, I became more fascinated with the creation of ideas to change peoples lives for the better. With holidays! Inspiring people to get on a plane and experience their own back yard or the world.
SQSP
A quarterly investigation into the psychology of fashion, with an even split between academic and cultural inquiry. Our latest issue covers the new generation of avant-garde luxury brands emerging from South Korea.
Emerging Markets
I help established brands understand new audiences in emerging markets, with a special focus on shifting definitions of luxury in rapidly modernizing economies.
Color Forecasting
I’ve conducted numerous color studies for major fashion houses to help predict palettes for seasonal collections. I have contacts with research organizations in over forty countries to deliver a truly international perspective.
Today, I consult for a variety of international brands and am a frequent lecturer at conferences and continuing education programs. I’m also writing a book on the psychology of color, to be published next year.
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Clothing by Lauren Winter & CUERO&MØR